Merchandise plan is 'farcical' says Federation
Plans to launch Metropolitan Police branded clothing, toys and souvenirs have been panned as ‘farcical’ by the Met Police Federation.
The force is hoping to match the success of the New York Police Department which has sold branded merchandise for the past 15 years.
It says any funds raised will be spent on frontline services, training staff and building ‘greater affiliation with the service.’
Met Police Federation Chairman Ken Marsh scoffed at the plan.
“I think this is farcical,” he told BBC News.
“Where will this end? Will my colleagues have the McDonalds’ golden arch on the back of their body armour if the price is right?
“All this does is undermine policing and make us into a laughing stock, something this Government, which is more concerned about potholes than policing, has been doing to us for several years.
“I think my colleagues will take a dim view when people are wandering around with Metropolitan Police written on them,” he added.
BBC news reports that a contract with branding firm The Point.888 has been signed by the force.
Metropolitan Police Director of Commercial Services Simon Wilson said: “As a team we feel there is a huge global opportunity to develop marketing leading consumer products to support our vision."
Nothing which looks like a Metropolitan Police uniform would be produced Scotland Yard confirmed.